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Credit Union Benefits

Indirect Lending for Credit Unions

  • Has become an important loan program for credit unions

  • Indirect loans account for 33.5% of all credit union loans

  • Increasingly difficult to compete against dealership financing options

  • Addresses decreasing member loyalty

  • 89% of consumers complete auto loans at the dealership (JD Power & Associates)

  • Enables credit union to compete at the point of finance

  • Extends your hours of lending (evenings and weekends)

  • Adds more new auto loans to your portfolio

Image by Greg Banek

The KLA Advantage

Our Full Service point of sale lending program is designed for Credit Unions that may not have the personnel or expertise to coordinate a full scale Indirect Program. KLA provides industry leading underwriting services for your Credit Union along with dealer representation, loan decisioning, etc.

The KLA Full Service Program requires minimal overhead expense and your personnel expenses do not fluctuate with loan volumes. You control the level of risk through several loan policy parameters and credit scoring models.

Uniform Underwriting Guidelines permit KLA to remove the burden of underwriting from your staff so they can concentrate on daily Credit Union business. We are open when the dealers are open so you won’t miss a loan when members are shopping in the evening and on weekends.

Funding and post closing functions completed by KLA to include ACH funding, discounting of loan packets, charge back processing (early pay-offs, back-end cancellations, etc.), title research and dispute resolutions.

Level the Playing Field Between Credit Union and Finance Office

For decades the greatest competitor for credit unions has been the finance department at the dealership:

  • Greatest profit center for auto dealers

  • Under greater pressure to sell

  • Is typically the strongest sales department

Finance Managers are professionally trained sales people, paid to convert loans to lenders that make the most money for themselves and the dealership. Take control of your member’s financing by knowing when they are shopping with KLA’s Member Auto Center and pre-approve them prior to visiting the dealership


Let us know how you want your indirect lending program to operate and we will customize the perfect program

Our program offers an array of products and services to fit your credit union’s needs. From a state-of-the-art Application Portal System (APS), or simply extending your credit union’s underwriting hours to evenings and weekends, to a turn-key solution with KLA handling all aspects of the indirect lending program, KLA will help you decide which options provide the most benefits for your credit union. Services include dealer sign-ups, marketing, loan decisioning, eContracting, processing and funding via ACH. We also offer an online car buying and research tool for your members to make their experience quick, easy, and enjoyable.

Set Apart from the Competition

Our platform works with dealers' most widely used application submission platforms, DealerTrack and Route One, so we don’t miss an application. Other indirect auto lending platforms geared toward credit unions are secondary portals that charge dealerships a monthly fee whether they generate loans for the credit union or not. Dealers typically only use these portals when they can’t get loans approved through their regular lenders or if the credit union is advertising a significantly lower rate than what their other lenders can offer; neither of which are good scenarios for your credit union!

No Monthly Access Fee

We do not charge our dealerships a monthly access fee to use our services as other credit union portals do, which makes them feel confident signing on with our programs at no risk to them.

Dealer Sign-up Process

Our sales reps visit dealerships on your behalf and work hard to continue to sign more dealers as we grow. They do a great job of representing KLA and the goals and values of our credit unions.

DealerTrack & Route One

Dealers submit apps to KLA
on the same platform they use
for their captive lender and
other financial institutions.
This means more applications
and, more importantly,

The Right Incentives

KLA created a program for dealers that rewards them for sending us the right applications. These incentives help to strengthen our credit union loan portfolios as well as our dealer relationships.

Access to More Dealers

KLA has a large network of dealers, which increases loan opportunities for your credit union and provides a smoother transaction for your members as they shop for their next vehicle.

Knowledge & Experience

Our underwriters, funders, and sales reps have years of experience in the business. We have a strong understanding of the local market and stay up-to-date on industry data and analytics.

Credit Union Staff Training

We provide training on KLA's underwriting guidelines, loan analysis software and information on each dealership in our network. We maintain great communication with our credit union partners.

Simplicity of Use

KLA has an easy-to-understand, uniform program that dealers are quick to master and utilize. We also have a friendly staff who are always happy to help answer any questions that do arise.

Contact Us!

Get in touch so we can start working together.

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